JOOP! (pronounced „yope“) is a German fashion and cosmetics brand founded by designer Wolfgang Joop in 1978. The designer capitalized the name and added the exclamation point to distinguish the brand from himself. JOOP! showed its first ready-to-wear collection in 1982, and added menswear to its line in 1985.JOOP! is known especially for its prolific line of fragrances, beginning with the first scent, JOOP! Femme, introduced in 1987. Popular JOOP! Homme was introduced just two years later. Both became top sellers and helped JOOP! evolve from a fashion company into a lifestyle company who today offers fashions, accessories, eyewear, fragrances and home goods. Wolfgang Joop left the company in 2001, but the brand has endured. The house has been owned by Swiss-based Holy Fashion Group since 2008, though Coty retains the JOOP! cosmetics and fragrance licenses. Primarily marketing its goods in Austria, Switzerland and Germany, JOOP! is one of the most popular and recognized brands today in Germany. Wolfgang Joop’s daughter Jette Joop is also a perfumer with several fragrances on the market. Designer Joop! has over 30 perfumes, the earliest edition was created in 1987. Joop! fragrances were made in collaboration with perfumers Creations Aromatiques, Michel Almairac, Sophie Labbe, Alienor Massenet, Benoit Lapouza, Christophe Raynaud, Veronique Nyberg, Olivier Polge, Francis Kurkdjian, Gilles Romey, Louise Turner, Calice Becker and Michel Girard.